Understanding Perceived Value of Cultural Fairs and Festivals through SEM: The Impact of Participation, Environment and Problems
Shweta Rana, Deeksha Rana, Dr. Suresh Kumar
Abstract
Culture is prevailing on the earth surface since the dawn of human civilisation. Culture is that stronghold because of which various communities and societies have been able to thrive through thick and thin times. Culture has changed, is changing, modified with time and cultural fairs and festivals are integral part of it. Cultural fair and festivals are kind of events where people gather, participate, share their beliefs, and interacts. They also play a key role in keeping the community intact. In the current modern and busy world, people strive for real experiences of the nature and personal space. These regional or local cultural fairs and festivals holds a great potential to offer real experiences and space for spiritual and personal development. The present study tries to examine the impact of perceived value of participation, environment and problems on perceived value of cultural fair and festivals using factor analysis and structure equation modelling. For that, a total of 24 variables or items have been identified through extensive literature review and using principal component analysis components were extracted. Reliability statistics was analysed using Cronbach Alpha and finally 19 items were used for structure equation modelling. The model is acceptable and it brings out that perceived level of participation plays a significant role in perceived level of cultural values and personal development. It was concluded that cultural fair and festivals should be encouraged so that people can not only learn about local traditions, beliefs and customs but also participate and feel the essence of these cultural fairs and festivals.
Full Text: PDF DOI: 10.15640/jflcc.v12a5
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